臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
國立臺灣海洋大學	2017	Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector	Stephen W. Wang;Grace Hsiu-Ying Kao;Waros Ngamsiriudom
國立臺灣海洋大學	2016-03	Celebrity Endorsement in the Airline Sector	Stephen W. Wang;Angeline Close;Waros Ngamsiriudom
國立臺灣海洋大學	2015-07	Trust disposition, trust antecedents, trust, and behavioral intention	Stephen W. Wang;Chia-Hung Hsieh;Waros Ngamsiriudom
國立臺灣海洋大學	2015	Hello Kitty Livery Is Just A Glimpse Of Hello Kitty Experiential Package: The Effects Of Celebrity-Themed Aircraft On Purchase Intention	Stephen W. Wang;Waros Ngamsiriudom

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