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Taiwan Academic Institutional Repository >
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"wu couchen"
Showing items 1-10 of 23 (3 Page(s) Totally)
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| 國立臺灣科技大學 |
2007 |
How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations
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Wu Couchen;Yung-Chien Yen |
| 國立臺灣科技大學 |
2007 |
Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets
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Wu Couchen;Chi-Cheng Luan |
| 國立勤益科技大學 |
2006 |
Determining the Relative Efficacy of Congruent vs. Incongruent Appeal for the Consumers’ Decision-Making Ad Exposure
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Wu, Couchen ; Tsao, Wenchin |
| 國立勤益科技大學 |
2006 |
Exploring the Moderating Effects of the Hedonic/Utilitarian Values on Brand Extension Evaluations
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Tsao, Wenchin ; Wu, Couchen |
| 元培科技大學 |
2006 |
Reminding Consumers of their Needs through a “What and How” Approach”
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Wu, Couchen ; Chen, Jui-Lung |
| 國立勤益科技大學 |
1999-02 |
Proposed Method for the Design of Consumer Products
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Wu, Couchen; Wu, Shwu-Ing |
| 國立臺灣科技大學 |
1999 |
Counting Your Customers: Compounding Customer's In-store Decisions, Interpurchase Time and Repurchasing Behavior
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Wu Couchen;Hsiu-Li Chen |
| 國立臺灣科技大學 |
1999 |
A Proposed Method for the Design of Consumer Product
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Wu Couchen;Shu-Ing Wu |
| 國立臺灣科技大學 |
1999 |
A Customer Purchasing Model with Learning and Departure Behaviors
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Wu Couchen;Hsiu-Li Chen |
| 國立勤益科技大學 |
1998-06 |
The Influence of Learning on Brand Switching
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Wu, Couchen ; Wu, Shwu-Ing |
Showing items 1-10 of 23 (3 Page(s) Totally)
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