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"wu couchen"

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Institution Date Title Author
國立臺灣科技大學 2007 How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations Wu Couchen;Yung-Chien Yen
國立臺灣科技大學 2007 Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets Wu Couchen;Chi-Cheng Luan
國立勤益科技大學 2006 Determining the Relative Efficacy of Congruent vs. Incongruent Appeal for the Consumers’ Decision-Making Ad Exposure Wu, Couchen ; Tsao, Wenchin
國立勤益科技大學 2006 Exploring the Moderating Effects of the Hedonic/Utilitarian Values on Brand Extension Evaluations Tsao, Wenchin ; Wu, Couchen
元培科技大學 2006 Reminding Consumers of their Needs through a “What and How” Approach” Wu, Couchen ; Chen, Jui-Lung
國立勤益科技大學 1999-02 Proposed Method for the Design of Consumer Products Wu, Couchen; Wu, Shwu-Ing
國立臺灣科技大學 1999 Counting Your Customers: Compounding Customer's In-store Decisions, Interpurchase Time and Repurchasing Behavior Wu Couchen;Hsiu-Li Chen
國立臺灣科技大學 1999 A Proposed Method for the Design of Consumer Product Wu Couchen;Shu-Ing Wu
國立臺灣科技大學 1999 A Customer Purchasing Model with Learning and Departure Behaviors Wu Couchen;Hsiu-Li Chen
國立勤益科技大學 1998-06 The Influence of Learning on Brand Switching Wu, Couchen ; Wu, Shwu-Ing

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