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教育部委託研究計畫      計畫執行:國立臺灣大學圖書館
 
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機構 日期 題名 作者
國立勤益科技大學 2015 The Interference Effect of Perceived CSR on Relationship Model of Brand Image Wu, Shwu-Ing
國立勤益科技大學 2015 Construction and Comparison of Relationship Models of Urban Tourism Development Wu, Shwu-Ing
國立勤益科技大學 2015 Effect of Green Consumption Perception Degree on Relationship Model of Green Consumption Behavior Wu, Shwu-Ing
國立交通大學 2014-12-08T15:48:21Z CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE Wei, Pao-Lien; Huang, Jen-Hung; Tzeng, Gwo-Hshiung; Wu, Shwu-Ing
國立交通大學 2014-12-08T15:20:04Z Influential factors and relational structure of Internet banner advertising in the tourism industry Wu, Shwu-Ing; Wei, Pao-Lien; Chen, Jul-Ho
國立勤益科技大學 2008-06 The Relationship Structure Comparison of Internet Advertising Effects on Different Product Involvement Clusters Wu, Shwu-Ing
國立勤益科技大學 2008-04 A performance evaluation model of CRM on non-profit organisations Wu, Shwu-Ing ; Hung, Jr-Ming
國立勤益科技大學 2008 Influential factors and relational structure of Internet banner advertising in the tourism industry Wu, Shwu-Ing ; Wei, Pao-Lien ; Chen, Jui-Ho
國立勤益科技大學 2007-09 The Performance Measurement of Cause-Related Marketing by Balance Scorecard Hung, Jr-Ming ; Wu, Shwu-Ing
國立勤益科技大學 2007-06 Comparison of brand extension effect based on different consumer decision-making styles Wu, Shwu-Ing
國立勤益科技大學 2007-06 A Study of the Online Advertising Effect on Consumers based on Different Influence Factor Clusters Wu, Shwu-Ing ; Liu, Ping-Liang
國立勤益科技大學 2007 The influence of personal character on information communication and activity effect —An examination of non-profit cultural activities Wu, Shwu-Ing
國立勤益科技大學 2006-06 The Impact of Feeling, Judgment and Attitude on Purchase Intention as Online Advertising Performance Measure Wu, Shwu-Ing
國立勤益科技大學 2006 A comparison of the behavior of different customer clusters towards Internet bookstores Wu, Shwu-Ing
國立勤益科技大學 2005-06 The Impact of Attitude, Subjective Norm and Involvement on Online Behavioral Intention: A Structural Model Examination Wu, Shwu-Ing
國立勤益科技大學 2003 The relationship between consumer characteristics and attitude toward online shopping Wu, Shwu-Ing
國立勤益科技大學 2003 The Influence Factors of Online Attitude and Behavior Wu, Shwu-Ing
國立勤益科技大學 2002 Internet Marketing Involvement and Consumer Behavior Wu, Shwu-Ing
國立勤益科技大學 2001 Benefit Segmentation: An Empirical Study for On-Line Marketing Wu, Shwu-Ing
國立勤益科技大學 2001 An Experimental Study on the Relationship between Consumer Involvement and Advertising Effectiveness Wu, Shwu-Ing
國立勤益科技大學 2001 A Study of Brand Preference and Loyalty on the Taiwan to Singapore Air Route Wu, Shwu-Ing
國立勤益科技大學 2000 A New Segmentation Variable for Product Design—Functional Requirement Wu, Shwu-Ing ; Wu, Cou-chen
國立勤益科技大學 1999-02 Proposed Method for the Design of Consumer Products Wu, Couchen; Wu, Shwu-Ing
國立勤益科技大學 1998-06 The Influence of Learning on Brand Switching Wu, Couchen ; Wu, Shwu-Ing
國立勤益科技大學 1998 A Proposed Method for the Development of Marketing Mix of the Tea Drink Market Wu, Couchen ; Wu, Shwu-Ing

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