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Institution	Date	Title	Author
國立勤益科技大學	2015	The Interference Effect of Perceived CSR on Relationship Model of Brand Image	Wu, Shwu-Ing
國立勤益科技大學	2015	Construction and Comparison of Relationship Models of Urban Tourism Development	Wu, Shwu-Ing
國立勤益科技大學	2015	Effect of Green Consumption Perception Degree on Relationship Model of Green Consumption Behavior	Wu, Shwu-Ing
國立交通大學	2014-12-08T15:48:21Z	CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE	Wei, Pao-Lien; Huang, Jen-Hung; Tzeng, Gwo-Hshiung; Wu, Shwu-Ing
國立交通大學	2014-12-08T15:20:04Z	Influential factors and relational structure of Internet banner advertising in the tourism industry	Wu, Shwu-Ing; Wei, Pao-Lien; Chen, Jul-Ho
國立勤益科技大學	2008-06	The Relationship Structure Comparison of Internet Advertising Effects on Different Product Involvement Clusters	Wu, Shwu-Ing
國立勤益科技大學	2008-04	A performance evaluation model of CRM on non-profit organisations	Wu, Shwu-Ing ; Hung, Jr-Ming
國立勤益科技大學	2008	Influential factors and relational structure of Internet banner advertising in the tourism industry	Wu, Shwu-Ing ; Wei, Pao-Lien ; Chen, Jui-Ho
國立勤益科技大學	2007-09	The Performance Measurement of Cause-Related Marketing by Balance Scorecard	Hung, Jr-Ming ; Wu, Shwu-Ing
國立勤益科技大學	2007-06	Comparison of brand extension effect based on different consumer decision-making styles	Wu, Shwu-Ing
國立勤益科技大學	2007-06	A Study of the Online Advertising Effect on Consumers based on Different Influence Factor Clusters	Wu, Shwu-Ing ; Liu, Ping-Liang
國立勤益科技大學	2007	The influence of personal character on information communication and activity effect —An examination of non-profit cultural activities	Wu, Shwu-Ing
國立勤益科技大學	2006-06	The Impact of Feeling, Judgment and Attitude on Purchase Intention as Online Advertising Performance Measure	Wu, Shwu-Ing
國立勤益科技大學	2006	A comparison of the behavior of different customer clusters towards Internet bookstores	Wu, Shwu-Ing
國立勤益科技大學	2005-06	The Impact of Attitude, Subjective Norm and Involvement on Online Behavioral Intention: A Structural Model Examination	Wu, Shwu-Ing
國立勤益科技大學	2003	The relationship between consumer characteristics and attitude toward online shopping	Wu, Shwu-Ing
國立勤益科技大學	2003	The Influence Factors of Online Attitude and Behavior	Wu, Shwu-Ing
國立勤益科技大學	2002	Internet Marketing Involvement and Consumer Behavior	Wu, Shwu-Ing
國立勤益科技大學	2001	Benefit Segmentation: An Empirical Study for On-Line Marketing	Wu, Shwu-Ing
國立勤益科技大學	2001	An Experimental Study on the Relationship between Consumer Involvement and Advertising Effectiveness	Wu, Shwu-Ing
國立勤益科技大學	2001	A Study of Brand Preference and Loyalty on the Taiwan to Singapore Air Route	Wu, Shwu-Ing
國立勤益科技大學	2000	A New Segmentation Variable for Product Design—Functional Requirement	Wu, Shwu-Ing ; Wu, Cou-chen
國立勤益科技大學	1999-02	Proposed Method for the Design of Consumer Products	Wu, Couchen; Wu, Shwu-Ing
國立勤益科技大學	1998-06	The Influence of Learning on Brand Switching	Wu, Couchen ; Wu, Shwu-Ing
國立勤益科技大學	1998	A Proposed Method for the Development of Marketing Mix of the Tea Drink Market	Wu, Couchen ; Wu, Shwu-Ing

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