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机构 日期 题名 作者
國立成功大學 2012-07 Feng Shui Principles in Residential Housing Selection Wu, Wann-Yih; Yau, Oliver H. M.; Lu, Hsiao-Yun
國立成功大學 2012-05 The effects of product scarcity and consumers' need for uniqueness on purchase intention Wu, Wann-Yih; Lu, Hsiao-Yun; Wu, Ying-Yin; Fu, Chen-Su
國立成功大學 2012-05 Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision-Making Styles Chang, Man-Ling; Wu, Wann-Yih
國立成功大學 2012 The Role of Endorsers, Framing, and Rewards on the Effectiveness of Dietary Supplement Advertisements Wu, Wann-Yih; Linn, Cho Thwe; Fu, Chen-Su; Sukoco, Badri Munir
國立成功大學 2011-08-04 The relationships between person-organization fit, psychological climate adjustment, personality traits, and innovative climate: Evidence from Taiwanese high-tech expatriate managers in Asian countries Lee, Feng-Hui; Wu, Wann-Yih
國立成功大學 2011-07-04 The mediating effect of relationship learning on the relationship between supplier development strategy and raising competence Wu, Wann-Yih; Lin, Chinho; Chen, Shu-Hui; Wang, Hong-Chun
國立成功大學 2011-06 The effects of advergames on consumer telepresence and attitudes: A comparison of products with search and experience attributes Sukoco, Badri Munir; Wu, Wann-Yih
國立成功大學 2011-06 Integrating qualitative and quantitative methods to enhance means-end approach Wu, Wann-Yih; Fu, Chen-Su
國立成功大學 2011-06 The influence of an online auction's product price and e-retailer reputation on consumers' perception, attitude, and behavioral intention Wu, Wann-Yih; Huang, Po-Ching; Fu, Chen-Su
國立成功大學 2011-06 Moderating effects of technology acceptance perspectives on e-service quality formation: Evidence from airline websites in Taiwan Lee, Feng-Hui; Wu, Wann-Yih
國立成功大學 2011-02-18 The independent and interactive roles of motivation, opportunity, and distributive justice on bribery activities Wu, Wann-Yih; Huang, Chu-Hsin
亞洲大學 2010-05 Exploring the Impact of Innovation Strategy on R&D Employees’ Job Satisfaction: A Mathematical Model and Empirical Research 鄭正豐;C.F.Cheng;賴孟寬;Lai, Meng-Kuan;吳萬益;Wu, Wann-Yih
亞洲大學 2009-06 The optimal internal marketing strategy in services under open economy 吳萬益;Wu, Wann-Yih;鄭正豐;C.F.Cheng
國立成功大學 2009-06 Services officer cognitions toward marketing planning: A hierarchical cognition of marketing audit model Wu, Wann-Yih; Fu, Chen-Su
國立成功大學 2009-04 The analytic network process for partner selection criteria in strategic alliances Wu, Wann-Yih; Shih, Hsi-An; Chan, Hui-Chun
國立成功大學 2009-03 An integrated multi-objective decision-making process for supplier selection with bundling problem Wu, Wann-Yih; Sukoco, Badri Munir; Li, Chia-Ying; Chen, Shu Hui
國立成功大學 2009 The optimal internal marketing strategy in services under open economy Wu, Wann-Yih; Cheng, Cheng-Feng
國立成功大學 2009 EVALUATING ONLINE AUCTION STRATEGY: A THEORETICAL MODEL AND EMPIRICAL EXPLORATION Wu, Wann-Yih; Lin, Binshan; Cheng, Cheng-Feng
國立成功大學 2008-06-01 Measuring the national competitiveness of Southeast Asian countries Kao, Chiang; Wu, Wann-Yih; Hsieh, Wen-Jen; Wang, Tai-Yue; Lin, Chinho; Chen, Liang-Hsuan
國立成功大學 2008-06 Promoting innovation through the accumulation of intellectual capital, social capital, and entrepreneurial orientation Wu, Wann-Yih; Chang, Man-Ling; Chen, Chih-Wei
國立成功大學 2008 Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; Wu, Wann-Yih
亞洲大學 2007-12 The Influences of Hedonic and Experiential Marketing on Consumer Perceptions of Quality and Value: An Evaluation of Internet Website Appeals 吳萬益;Wu, Wann-Yih;陳淑惠;Chen, Sui-Hui;張曼玲;Chang, Man-Ling;李家瑩;Li, Chia-Ying
亞洲大學 2007 The Role of Risk Attitude on Online Shopping: Experience, Customer Satisfaction, and Repurchase Intention 吳萬益;Wu, Wann Yih;張曼玲;Chang, Man-Ling
國立成功大學 2007 A new fuzzy TOPSIS for fuzzy MADM problems under group decisions Wu, Wann-Yih; Lin, Chinho; Kung, Jung-Yuan; Lin, Chia-Tzu
國立成功大學 2007 The role of risk attitude on online shopping: Experience, customer satisfaction, and repurchase intention Wu, Wann-Yih; Chang, Man-Ling

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