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教育部委託研究計畫      計畫執行:國立臺灣大學圖書館
 
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機構 日期 題名 作者
國立成功大學 2008 Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; Wu, Wann-Yih
亞洲大學 2007-12 The Influences of Hedonic and Experiential Marketing on Consumer Perceptions of Quality and Value: An Evaluation of Internet Website Appeals 吳萬益;Wu, Wann-Yih;陳淑惠;Chen, Sui-Hui;張曼玲;Chang, Man-Ling;李家瑩;Li, Chia-Ying
亞洲大學 2007 The Role of Risk Attitude on Online Shopping: Experience, Customer Satisfaction, and Repurchase Intention 吳萬益;Wu, Wann Yih;張曼玲;Chang, Man-Ling
國立成功大學 2007 A new fuzzy TOPSIS for fuzzy MADM problems under group decisions Wu, Wann-Yih; Lin, Chinho; Kung, Jung-Yuan; Lin, Chia-Tzu
國立成功大學 2007 The role of risk attitude on online shopping: Experience, customer satisfaction, and repurchase intention Wu, Wann-Yih; Chang, Man-Ling
國立成功大學 2007 A contingency approach to incorporate human, emotional and social influence into a TAM for KM programs Wu, Wann-Yih; Li, Chia-Ying
亞洲大學 2006-11 Applying Game Theory to Optimize the Impact of Innovation Strategy on Job Satisfaction 鄭正豐;C.F.Cheng;吳萬益;Wu, Wann-Yih;鄭正豐;C.F.Cheng
國立成功大學 2006-11 Assessment of intellectual capital management in Taiwanese IC design companies: using DEA and the Malmquist productivity index Wu, Wann-Yih; Tsai, Hsin-Ju; Cheng, Kuei-Yang; Lai, Mengkuan
國立成功大學 2006-06 Online shopping interface components: Relative importance as peripheral and central cues Warden, Clyde A.; Wu, Wann-Yih; Tsai, Dungchun
國立成功大學 2005-10-01 A prediction method using the grey model GMC(1,n) combined with the grey relational analysis: a case study on Internet access population forecast Wu, Wann-Yih; Chen, Wann-Yih

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