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Institution Date Title Author
朝陽科技大學 吳文貴 Does Traditional Guanxi Still Matter in Social Commerce: An Empirical Study in Taiwan Wu, Wen-Kuei
朝陽科技大學 2022-02-23 The Impact of Buyer-Seller Guanxi Positioning in Social Commerce Intention: The Buyer’s Perspective Wu, Wen-Kuei; 吳文貴
朝陽科技大學 2021-09-03 The role of buyer-seller guanxi facets and positions in social commerce: an analysis of the buyer’s perspective in Taiwan Wu, Wen-Kuei; Wu, Hsiao-Chung; Lai, Chih-Sung; 吳文貴
朝陽科技大學 2021-08 The Mediating Effect of Swift Guanxi between Consumer Perception of Product-and Seller-Related Risks and Repurchase Intention Wu, Wen-Kuei; Lai, Chih-Sung; Nguyen, Ngoc-Mai; 吳文貴
朝陽科技大學 2021-07-20 How customer perception of dependence on salesperson and customer–salesperson guanxi determine salesperson influence effectiveness 吳文貴; Wu, Wen-Kuei
朝陽科技大學 2021-07-12 The effects of the social influence approach on swift guanxi, trust and repurchase intention when considering buyer dependence Wu, Wen-Kuei; Huang, Shu-Chin; Wu, Hsiao-Chung; Shyu, Maw-Liann; 吳文貴
朝陽科技大學 2021-02 The Mediating Role of swift Guanxi Among Buyer’s Perceived Uncertainty, Purchase Experience and Repurchase Intention: An Analysis of C2C Buyer's Perceptions in Taiwan. 吳文貴; Wu, Wen-Kuei; Huang, Shu-Chin; Wu, Hsiao-Chung; Shyu, Maw-Liann
朝陽科技大學 2017-10-28 The Guanxi Influencing Effectiveness of Advertisement in Social Media: An Analysis of Netizen's Perception in Vietnam Wu, Wen-Kuei; Nguyen, Ruby
朝陽科技大學 2017-06 門市業務員影響策略、顧客溝通風格與銷售績效之研究 吳文貴;徐儀伶;錢佳昕;林宜潔;柯雅馨;高靖茹;蕭于晴;陳鈺涵; Wu, Wen-Kuei;Xu, Yi-Ling;Chien, Chia-Hsin;Lin, I-Chieh;Ko, Ya-Hsin;Kao, Ching-Ju;Hsiao, Yu-Ching;Chen, Yu-Han
朝陽科技大學 2015-09-01 Antecedents and consequences of marketing audits: Empirical evidence from Taiwanese firms Wu, Wen-Kuei;Chen, Hui-Chiao;Huang, Yi-Xiu

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