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机构 日期 题名 作者
元智大學 2016-07-11 Is Negative Word-of-Mouth Contagious? Exploring Negative Word-of-Mouth Dynamics in Social Media Networks Ying-Chia Huang; Yi-Hui Lee; Chan C.-L.; K. Lai
元智大學 2016-07-11 Insiders or outsiders? The hidden network of sustaining online community Yi-Hui Lee; Shu-Fen Tseng; Chih-Yao Chang; K. Lai; Shih-Yun Chen
元智大學 2016-06-26 The role of inactive participants in sustaining online community Yi-Hui Lee; Shih-Yun Chen
元智大學 2016-06-24 A Data Analytic Research on the Effectiveness of Promotion Strategy in Retailing Business Yen-Ching Wu; Yi-Hui Lee; Shu-Fen Tseng
元智大學 2016-06-09 Capturing Business Insights from Social Media: A Design Science Approach Yi-Hui Lee; Chin-Sheng Yang; Shih-Yun Chen; Jhong-Heng Wang
元智大學 2015-09-03 意見探勘於品牌形象之應用:以社群網站對汽車品牌之討論為例 Chin-Sheng Yang; Yi-Hui Lee; Chih Cheng Chen
元智大學 2015-07-28 The big value of small data: Decoding semantic and pragmatic meanings in social media Yi-Hui Lee; Shu-Fen Tseng; Shih-Yun Chen
元智大學 2015-07-27 The Big Value of Small Data: Decoding Semantic and Pragmatic Meanings in Social Media Yi-Hui Lee; Shu-Fen Tseng; Shih-Yun Chen
元智大學 2015-07-27 The Big Value of Small Data: Decoding Semantic and Pragmatic Meanings in Social Media Yi-Hui Lee; Shu-Fen Tseng; Shih-Yun Chen
元智大學 2015-06-23 From Outsiders to Insiders: Interpreting Web Lingo in Network Communication Yi-Hui Lee; Shih-Yun Chen

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