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Institution	Date	Title	Author
正修科技大學	2011-04	Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators	Jau-Shyong Wang;Yen-Fen Cheng;Yi-Ling Chu
樹德科技大學	2010	名人代言對消費者購買意願影響之研究:廣告效果與廣告訴求之中介效果	朱翊綾; Yi-Ling Chu

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