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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
元智大學 Apr-14 Young Audiences’ Emotional Experience on Smartphone Film: An Application of Dual-Coding Theory Tseng-Lung Huang; Yi-Mu Chen
義守大學 2018-01 Applying Dramaturgy Theory in Computer Maintenance Services Yi-Mu Chen;Ming-Yue Wang
義守大學 2017-05 Impact of flow on mobile shopping intention Yi-Mu Chen;Tsuen-Ho Hsu;Yu-Jou Lu
義守大學 2016-09 Do the warning notices decrease or increase opportunistic behavior in cinemas? Yi-Mu Chen;Tseng-Lung Huang
義守大學 2015-12 How Consumers’ Ethical Beliefs and Social Consensus affect Opportunistic Behavior and Emotional Experience: A Case study of Cinema Settings Yi-Mu Chen;I-HSIN WANG
義守大學 2015-09 Customers’ Attribution of Blame in Chain Store Settings: The Perspectives of Relationship Orientation Yi-Mu Chen;Tseng-Lung Huang
義守大學 2015-07 Determinant Factors of Customer Satisfaction for Mobile Service Providers Yi-Mu Chen;Thi Nhai, Jasmine, Dao
義守大學 2014-06 Young audiences’ emotional experience on smartphone film: an application of dual-coding theory Tseng-Lung Huang;Yi-Mu Chen
義守大學 2011-12 廣告量對品牌態度與購買率之長期影響 別蓮蒂;陳怡穆; Lien-Ti Bei;Yi -Mu Chen
義守大學 2010-02 以目標導向觀點探索動機與健康促進生活型態之關聯性 李文玄;陳怡穆; Wen-Hsuan Lee;Yi-Mu Chen
義守大學 2009-10 Exploring Bikers' Leisure Activity Motivation: A Dynamic Approach Yi-Mu Chen;Wen-Hsuan Lee;Chun-Hung Lin

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