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Institution Date Title Author
臺大學術典藏 2018-09-10T06:39:33Z The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms Chou, Shan-Yu;Chyi-Mei Chen;Yong-Sheng Ku; Chou, Shan-Yu; Chyi-Mei Chen; Yong-Sheng Ku; CHYI-MEI CHEN
臺大學術典藏 2018-09-10T06:39:33Z The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms Chou, Shan-Yu;Chyi-Mei Chen;Yong-Sheng Ku; Chou, Shan-Yu; Chyi-Mei Chen; Yong-Sheng Ku; CHYI-MEI CHEN
臺大學術典藏 2007-06 The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms Chou, Shan-Yu;Chyi-Mei Chen;Yong-Sheng Ku; Chou, Shan-Yu; Chyi-Mei Chen; Yong-Sheng Ku; SHAN-YU CHOU
臺大學術典藏 2007-06 The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms Chou, Shan-Yu;Chyi-Mei Chen;Yong-Sheng Ku; Chou, Shan-Yu; Chyi-Mei Chen; Yong-Sheng Ku; SHAN-YU CHOU

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