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Institution Date Title Author
元智大學 2015 善因平面廣告之善因廣告訴求、圖像及產品類型對消費者廣告成效影響之探討 彭昱凱; Yu-Kai Peng
元智大學 2014 善因平面廣告之善因廣告訴求、圖像及產品類型對消費者廣告成效影響之探討 彭昱凱; Yu-Kai Peng

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