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Institution	Date	Title	Author
南台科技大學	2019-06	探討網紅形象、品牌形象與行銷創意對於購買意圖之影響：消費者產品認同之中介效果	Yu–Yu Chang;Yuyang Han;Yu–Chia Yeh;Liu–Chia Hsin;Shu–Ling Chang;Chih–Ming Chan

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