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教育部委託研究計畫      計畫執行:國立臺灣大學圖書館
 
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機構 日期 題名 作者
大葉大學 2017-03 The Virtual Reality Leisure Activities Experience on Elderly People Jeng, Mei-Yuan;Pai, Fan-Yun;Yeh, Tsu-Ming
大葉大學 2016-07-03 The effects of experience on participation intention of virtual reality leisure activities Yeh, Tsu-Ming;Jeng, Mei-Yuan;Chen, Jia-En;Tsai, Yi-Che
大葉大學 2016-04 Using a Means-End Chain and Laddering Interviews to Investigate the Effect of Consumer Values on the Brand Position of Green Restaurants Jeng, Mei-Yuan;Yeh, Tsu-Ming
大葉大學 2016-03 The Effect of Consumer Values on the Brand Position of Green Restaurants by Means‐End Chain and Laddering Interviews Jeng, Mei-Yuan;Yeh, Tsu-Ming
大葉大學 2015-07 Using Means-End Chains and Hierarchical Value Maps in Leisure Winery Tourism Values for Taiwanese and Chinese Tourists Yeh, Tsu-Ming;Wu, Shu-Nui;Jeng, Mei-Yuan
大葉大學 2015-07 The Visiting Motivation, Perceived Value and Future Behavioral Intentions of Winery Tourists Yeh, Tsu-Ming;Jeng, Mei-Yuan
大葉大學 2014-08-15 Investigating the Effect of Consumer Values on the Brand Position of Green Restaurants by Means-End Chain Yeh, Tsu-Ming;Jeng, Mei-Yuan;Shao, Yen-Ting
大葉大學 2014-04 Experiential Value and Behavioral Intention for Winery Tourists: Perspective from Experiential Marketing Jeng, Mei-Yuan;Yeh, Tsu-Ming
大葉大學 2014-03-27 Personal Value as Green Positioning Opportunity of Restaurants: Application of Means-End Chain and Laddering Interview Technique Hsieh, Lung-Far;Yeh, Tsu-Ming;Jeng, Mei-Yuan
大葉大學 2013-07-07 Leisure Winery Tourism Values: An Application of the Means-End Chain Theory Chang, Kuei-Feng;Jeng, Mei- Yuan;Yeh, Tsu-Ming

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