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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
國立臺灣海洋大學 2018-12 Lowest price guarantees on airline websites: Perceived believability, perceived value, and purchase intentions Jeng, S.P.; Lo, M.F.
國立臺灣海洋大學 2014-07-28 Do Consumers Perceive Money-Back Guarantees as Believable? The Effects of Money-Back Guarantee Generosity, Store Name Familiarity, and Perceived Price Jeng, S.P.; Huang L.S.; Chou Y.J.;Teng C.I.

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