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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
亞洲大學 2010-06 品牌個性與球隊認同感關係之評估-中華職棒球團為例 張曼玲;Chang, Man-Ling;姚立言;Yao, Li-Yan
亞洲大學 2009 The Relationship between Brand Personality and Team Identification?CPBL Team as an Example Yao li yan

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