臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
義守大學	2010-12	Relationship Quality, Relationship Value, Purchasing Intention: An Empirical Study in the Retail Industry in the USA, Japan and Taiwan	Dong-Jenn Yang;Jay M. Wu;Kuan-I Wang
義守大學	2010-12	A Dynamic Process Model of Assimilation-Contrast Theory on Safe Driving Marketing	楊東震;黃凱莉; Dong-Jenn Yang;Kai-Li Huang
義守大學	2010-12	服務失誤嚴重性、補救屬性與補救後滿意度之研究基於補救不一致與認知公平之觀點	楊東震;謝公斌; Dong-Jenn Yang;Kung-Being Hsieh
義守大學	2010-10	A Fit Perspective: A Critical Factor To Communication Marketing	Dong-Jenn Yang;Chen-Yin Liu;Hsiung-Peng Huang;Shu-Wan Yang;
義守大學	2010-08	Apply Knowledge Management Value Chain Perspective in New Product Development Performance: A Conceptual Framework	Dong-Jenn Yang;Jun-Zhi Chiu
義守大學	2008-05	Relationship Quality of International New Ventures in Marketing Channel: A Conceptual Framework for Their Antecedents and Outcome	Dong-Jenn Yang;Jay M. Wu; 楊東震
義守大學	2007-12	A Study of Consumers' Attitudes toward the Methods Employed by an Enterprise for Charitable Acts: Cause-Related Marketing vs Sponsorship	Dong-Jenn Yang;Hui-Ju Li; 楊東震
義守大學	2007-12	Decision factors and the recognition of medical specialty in patients receiving cosmetic laser and intense pulsed light treatment	TIEN-YI TZUNG;CHING-PING TZUNG;CHIA-YI YANG;DONG-JENN YANG;MING-REA KAO; 楊東震
義守大學	2007-12	策略演化觀點之跨國企業策略事業部撤離模式	徐村和;楊東震;李倉頡; Tsuen-Ho Hsu;Dong-Jenn Yang;Tsang-Chieh Lee
義守大學	2007-09	Review and Prospect of Relationship Marketing: A Citation Analysis	Dong-Jenn Yang;Jay M. Wu

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