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机构 日期 题名 作者
義守大學 2010-12 Relationship Quality, Relationship Value, Purchasing Intention: An Empirical Study in the Retail Industry in the USA, Japan and Taiwan Dong-Jenn Yang;Jay M. Wu;Kuan-I Wang
義守大學 2010-12 A Dynamic Process Model of Assimilation-Contrast Theory on Safe Driving Marketing 楊東震;黃凱莉; Dong-Jenn Yang;Kai-Li Huang
義守大學 2010-12 服務失誤嚴重性、補救屬性與補救後滿意度之研究基於補救不一致與認知公平之觀點 楊東震;謝公斌; Dong-Jenn Yang;Kung-Being Hsieh
義守大學 2010-10 A Fit Perspective: A Critical Factor To Communication Marketing Dong-Jenn Yang;Chen-Yin Liu;Hsiung-Peng Huang;Shu-Wan Yang;
義守大學 2010-08 Apply Knowledge Management Value Chain Perspective in New Product Development Performance: A Conceptual Framework Dong-Jenn Yang;Jun-Zhi Chiu
義守大學 2008-05 Relationship Quality of International New Ventures in Marketing Channel: A Conceptual Framework for Their Antecedents and Outcome Dong-Jenn Yang;Jay M. Wu; 楊東震
義守大學 2007-12 A Study of Consumers' Attitudes toward the Methods Employed by an Enterprise for Charitable Acts: Cause-Related Marketing vs Sponsorship Dong-Jenn Yang;Hui-Ju Li; 楊東震
義守大學 2007-12 Decision factors and the recognition of medical specialty in patients receiving cosmetic laser and intense pulsed light treatment TIEN-YI TZUNG;CHING-PING TZUNG;CHIA-YI YANG;DONG-JENN YANG;MING-REA KAO; 楊東震
義守大學 2007-12 策略演化觀點之跨國企業策略事業部撤離模式 徐村和;楊東震;李倉頡; Tsuen-Ho Hsu;Dong-Jenn Yang;Tsang-Chieh Lee
義守大學 2007-09 Review and Prospect of Relationship Marketing: A Citation Analysis Dong-Jenn Yang;Jay M. Wu

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