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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
國立臺灣科技大學 2007 How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations Wu Couchen;Yung-Chien Yen
國立臺灣科技大學 2007 Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets Wu Couchen;Chi-Cheng Luan
國立勤益科技大學 2006 Determining the Relative Efficacy of Congruent vs. Incongruent Appeal for the Consumers’ Decision-Making Ad Exposure Wu, Couchen ; Tsao, Wenchin
國立勤益科技大學 2006 Exploring the Moderating Effects of the Hedonic/Utilitarian Values on Brand Extension Evaluations Tsao, Wenchin ; Wu, Couchen
元培科技大學 2006 Reminding Consumers of their Needs through a “What and How” Approach” Wu, Couchen ; Chen, Jui-Lung
國立勤益科技大學 1999-02 Proposed Method for the Design of Consumer Products Wu, Couchen; Wu, Shwu-Ing
國立臺灣科技大學 1999 Counting Your Customers: Compounding Customer's In-store Decisions, Interpurchase Time and Repurchasing Behavior Wu Couchen;Hsiu-Li Chen
國立臺灣科技大學 1999 A Proposed Method for the Design of Consumer Product Wu Couchen;Shu-Ing Wu
國立臺灣科技大學 1999 A Customer Purchasing Model with Learning and Departure Behaviors Wu Couchen;Hsiu-Li Chen
國立勤益科技大學 1998-06 The Influence of Learning on Brand Switching Wu, Couchen ; Wu, Shwu-Ing
國立勤益科技大學 1998 A Proposed Method for the Development of Marketing Mix of the Tea Drink Market Wu, Couchen ; Wu, Shwu-Ing
國立臺灣科技大學 1998 A Proposed Method for the Development of Marketing Mix of the Tea Drink Market Wu, Couchen;Shu-Ing Wu
國立臺灣科技大學 1998 A Fuzzy Mathematical Approach for Measuring Multi-facet Consumer Involvement in the Product Category Hsu Sung-May;Wu Couchen;Tsu-Wu Tien
國立臺灣科技大學 1998 A new Approach to Evaluate the Market Share of Service Industries Wu Couchen;Sung-May Hsu;Tsu-Wu Tien
國立臺灣科技大學 1998 The Influence of Learning on Brand Switching Wu Couchen;Shu-Ing Wu
國立臺灣科技大學 1998 Optimal Scheduling of Advertising Exposures Wu Couchen;Sung-May Hsu;Tsu-Wu Tien
國立臺灣科技大學 1997 Test Taiwan's High Home Ownership Rates in the 1980's Wu, Couchen;Hsiu-Li Chen
國立臺灣科技大學 1993 Processes in a Busy Period of a Discrete N/G/1 Queue Wu Couchen
國立臺灣科技大學 1993 The Maximal Entropy Principle for Industrial Design Wu Couchen
國立臺灣科技大學 1992 A New Method to Evaluate the Performance of an N/G/1 Queue Wu Couchen
國立臺灣科技大學 1991 On the Starshapeness of G/G/c Queuing System Wu Couchen;J.G. Shanthikumar
國立臺灣科技大學 1991 An Approximation of Departure Processes of a Single Nonpreemtive Priority Queuing System. Wu Couchen
國立臺灣科技大學 1991 Queuing Networks with Gated Service Stations: Structure Properties and Optimal Scheduling Control," ORSA/TIMS Conference Wu Couchen;J.G Shanthikumar

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