臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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机构	日期	题名	作者
國立勤益科技大學	2007-06	A Study of the Online Advertising Effect on Consumers based on Different Influence Factor Clusters	Wu, Shwu-Ing ; Liu, Ping-Liang
國立勤益科技大學	2007	The influence of personal character on information communication and activity effect —An examination of non-profit cultural activities	Wu, Shwu-Ing
國立勤益科技大學	2006-06	The Impact of Feeling, Judgment and Attitude on Purchase Intention as Online Advertising Performance Measure	Wu, Shwu-Ing
國立勤益科技大學	2006	A comparison of the behavior of different customer clusters towards Internet bookstores	Wu, Shwu-Ing
國立勤益科技大學	2005-06	The Impact of Attitude, Subjective Norm and Involvement on Online Behavioral Intention: A Structural Model Examination	Wu, Shwu-Ing
國立勤益科技大學	2003	The relationship between consumer characteristics and attitude toward online shopping	Wu, Shwu-Ing
國立勤益科技大學	2003	The Influence Factors of Online Attitude and Behavior	Wu, Shwu-Ing
國立勤益科技大學	2002	Internet Marketing Involvement and Consumer Behavior	Wu, Shwu-Ing
國立勤益科技大學	2001	Benefit Segmentation: An Empirical Study for On-Line Marketing	Wu, Shwu-Ing
國立勤益科技大學	2001	An Experimental Study on the Relationship between Consumer Involvement and Advertising Effectiveness	Wu, Shwu-Ing
國立勤益科技大學	2001	A Study of Brand Preference and Loyalty on the Taiwan to Singapore Air Route	Wu, Shwu-Ing
國立勤益科技大學	2000	A New Segmentation Variable for Product Design—Functional Requirement	Wu, Shwu-Ing ; Wu, Cou-chen
國立勤益科技大學	1999-02	Proposed Method for the Design of Consumer Products	Wu, Couchen; Wu, Shwu-Ing
國立勤益科技大學	1998-06	The Influence of Learning on Brand Switching	Wu, Couchen ; Wu, Shwu-Ing
國立勤益科技大學	1998	A Proposed Method for the Development of Marketing Mix of the Tea Drink Market	Wu, Couchen ; Wu, Shwu-Ing

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