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教育部委託研究計畫      計畫執行:國立臺灣大學圖書館
 
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機構 日期 題名 作者
國立勤益科技大學 2007-06 A Study of the Online Advertising Effect on Consumers based on Different Influence Factor Clusters Wu, Shwu-Ing ; Liu, Ping-Liang
國立勤益科技大學 2007 The influence of personal character on information communication and activity effect —An examination of non-profit cultural activities Wu, Shwu-Ing
國立勤益科技大學 2006-06 The Impact of Feeling, Judgment and Attitude on Purchase Intention as Online Advertising Performance Measure Wu, Shwu-Ing
國立勤益科技大學 2006 A comparison of the behavior of different customer clusters towards Internet bookstores Wu, Shwu-Ing
國立勤益科技大學 2005-06 The Impact of Attitude, Subjective Norm and Involvement on Online Behavioral Intention: A Structural Model Examination Wu, Shwu-Ing
國立勤益科技大學 2003 The relationship between consumer characteristics and attitude toward online shopping Wu, Shwu-Ing
國立勤益科技大學 2003 The Influence Factors of Online Attitude and Behavior Wu, Shwu-Ing
國立勤益科技大學 2002 Internet Marketing Involvement and Consumer Behavior Wu, Shwu-Ing
國立勤益科技大學 2001 Benefit Segmentation: An Empirical Study for On-Line Marketing Wu, Shwu-Ing
國立勤益科技大學 2001 An Experimental Study on the Relationship between Consumer Involvement and Advertising Effectiveness Wu, Shwu-Ing
國立勤益科技大學 2001 A Study of Brand Preference and Loyalty on the Taiwan to Singapore Air Route Wu, Shwu-Ing
國立勤益科技大學 2000 A New Segmentation Variable for Product Design—Functional Requirement Wu, Shwu-Ing ; Wu, Cou-chen
國立勤益科技大學 1999-02 Proposed Method for the Design of Consumer Products Wu, Couchen; Wu, Shwu-Ing
國立勤益科技大學 1998-06 The Influence of Learning on Brand Switching Wu, Couchen ; Wu, Shwu-Ing
國立勤益科技大學 1998 A Proposed Method for the Development of Marketing Mix of the Tea Drink Market Wu, Couchen ; Wu, Shwu-Ing

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