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Institution Date Title Author
國立中山大學 2008-03 Correlates of faculty members' attitude toward online teaching based on dissonance theory W. Chiou;S. Chung;C. Yang
國立中山大學 2008-01 Virtual experience versus brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers W. Chiou;C. Wan;H. Lee
國立中山大學 2007-11 The dynamic change of self-efficacy in information searching on the Internet: Influence of experience valence and prior self-efficacy W. Chiou;C. Wan
國立中山大學 2007-10 Using cognitive dissonance to induce adolescents' escaping from the claw of online gaming: The roles of personal responsibility and justification of cost W. Chiou;C. Wan
國立中山大學 2007-10 Adolescents’reply intent for sexual self-disclosure in cyberspace:Gender differences and effects of anonymity and topic intimacy W. Chiou
國立中山大學 2007-08 Attitudes of faculty members toward teaching online courses: View from dissonance theory W. Chiou
國立中山大學 2007-07 Attributional judgments of passengers concerning complaint handling in airline service: An application of attribution theory W. Chiou;C. Yang;C. Wan
國立中山大學 2007-06 Customers’attributional judgments towards complaint handling in airline service: A confirmatory study based on attribution theory W. Chiou
國立中山大學 2007-06 Psychological correlates of faculty members' attitudes toward teaching online courses W. Chiou;C. Wan
國立中山大學 2007-04 Psychophysical methods in study of consumers’ M. Chang;W. Chiou
國立中山大學 2007-04 Enhancing faculty members' attitudes toward teaching online courses based on the-less-leads-to-more effect: Collectivism as a moderator W. Chiou
國立中山大學 2007-03 The motivations of adolescents who are addicted to online games: A cognitive perspective C. Wan;W. Chiou
國立中山大學 2007-03 The determinants of faculty members' attitudes toward teaching online courses: The perspective of cognitive dissonance W. Chiou
國立中山大學 2007-01 Is the advertising effect of virtual experience always better or contingent on different travel destination? C. Wan;S. Tsaur;Y. Chiu;W. Chiou
國立中山大學 2007-01 Self-efficacy, goal setting, attribution and second language achievement among Taiwanese college students W. Chiou;C. Wan;C. Yang
國立中山大學 2006-12 Teachers’ modeling advantage and their modeling effects on college students’ learning styles and occupational stereotypes: A case of collaborative teaching in technical courses W. Chiou;C. Yang
國立中山大學 2006-12 Why are adolescents addicted to online gaming?An interview study in Taiwan C. Wan;W. Chiou
國立中山大學 2006-12 Collectivists’ contingency and autonomy as predictors of buffet preferences among Taiwanese adolescents W. Chiou
國立中山大學 2006-11 Consumers' contingent use of the duration heuristic in price judgments: Duration-focused versus efficiency-focused services W. Chiou;C. Wan
國立中山大學 2006-11 The effects of personal responsibility and justification of cost on adolescents' attitude change toward online gaming: Based upon cognitive dissonance W. Chiou;C. Wan
國立中山大學 2006-10 Psychological correlates of Chinese buffet preferences: Based on the perspective of cultural self-construal W. Chiou
國立中山大學 2006-10 Differential threshold and psychophysical power function of sweetness sensation: Applied psychophysics and prospect theory on formulating baking products M. Chang;W. Chiou
國立中山大學 2006-09 Adolescents’ sexual self-disclosure on the Internet: Deindividuation and impression management W. Chiou
國立中山大學 2006-08 Using cognitive dissonance to enhance faculty members’ attitudes toward teaching online courses W. Chiou
國立中山大學 2006-07 A further investigation on the motives of online games addiction W. Chiou;C. Wan
國立中山大學 2006-06 The impact of western culture adoration of the coffee consumption of Taiwan: A case study of Starbucks Y. Su;W. Chiou;M. Chang
國立中山大學 2006-06 Psychological motives and online games addiction: A test of flow theory and humanistic needs theory for Taiwanese adolescents C. Wan;W. Chiou
國立中山大學 2006-06 The advertising effect of virtual experience versus brochure on scenic spots: The roles of consumers' cognitive preference and the order effects C. Wan;W. Chiou;H. Lee
國立中山大學 2006-06 The effects of anxiety and sadness on Travelers' decisions and perceived risk: Mood management as an active process of affect-adjustment (Competitive Paper) W. Chiou;C. Wan
國立中山大學 2006-05 A confirmatory study on customers' perceptions towards airlines' complaint handling: An attribution approach (Competitive Paper) W. Chiou
國立中山大學 2006-05 Consumers' preference shift under the deletion of common features with varying attractiveness: An examination of competing explanations (Competitive Paper) W. Chiou
國立中山大學 2006-04 The dark-side of positive illusions on second language achievements among college students W. Chiou
國立中山大學 2006-03 Using cognitive dissonance to enhance college faculty's attitude on online courses: The less-leads-to-more effect is contingent upon national character W. Chiou;C. Wan
國立中山大學 2006-02 Sexual self-disclosure in the cyberspace among Taiwanese adolescents: Gender differences and the interplay of cyberspace and real life W. Chiou;C. Wan
國立中山大學 2006-01 Second language achievements and positive illusions among Taiwanese college students: Long-term costs should not be neglected W. Chiou
國立中山大學 2005-12 Mood management and travel references: The Impact of guilt and shame is an active feeling-monitoring process W. Chiou;C. Wan
國立中山大學 2005-12 Customers' perceptions toward complaint handling in airline service: Based upon Kelly’s attribution theory W. Chiou;S. Wan;M. Chang
國立中山大學 2005-10 A preliminary study on the motives of online games addiction based on flow theory and two-factor theory W. Chiou;C. Wan
國立中山大學 2005-07 The dynamic change of self-efficacy in information searching on the Internet W. Chiou;C. Wan
國立中山大學 2005-05 The differential thresholds and psychological functions of price perception: Applied psychophysics and prospect theory on pricing of baking products M. Chang;W. Chiou
國立中山大學 2005-05 The effect of privilege status and rationality on attendants' handling complaints and customer's expectations in airline service: A test of cue-arousal theory and weapon effect W. Chiou;Y. Lin
國立中山大學 2005-05 The contrasting effect of guilt and shame on travel preferences based on the mood-repair hypothesis W. Chiou
國立中山大學 2005-05 Cultural and the preference for all-you-can-eat cuisine: The impacts of contingency-oriented and constrained autonomy in Chinese W. Chiou;C. Yang;C. Wan
國立中山大學 2005-03 Is the advertising effect of virtual reality always better: contingent upon different travel destination? C. Wan;W. Chiou
國立中山大學 2004-10 The effect of canceling common features on consumer's preference shift W. Chiou
國立中山大學 2004-09 A confirmatory study on self-efficacy, goal setting, attribution, and English achievement in college students: The longitudinal design W. Chiou;C. Wan;T. Lin
國立中山大學 2003-03 Positive illusions and English achievements in college students: Short-term benefits and long-term costs effect W. Chiou;C. Wan
國立中山大學 2003-03 A confirmatory study on the impacts of self-efficacy, goal setting, and attribution on English achievement in college students C. Wan;W. Chiou;T. Lin

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