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机构	日期	题名	作者
國立中山大學	2008-03	Correlates of faculty members' attitude toward online teaching based on dissonance theory	W. Chiou;S. Chung;C. Yang
國立中山大學	2008-01	Virtual experience versus brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers	W. Chiou;C. Wan;H. Lee
國立中山大學	2007-11	The dynamic change of self-efficacy in information searching on the Internet: Influence of experience valence and prior self-efficacy	W. Chiou;C. Wan
國立中山大學	2007-10	Using cognitive dissonance to induce adolescents' escaping from the claw of online gaming: The roles of personal responsibility and justification of cost	W. Chiou;C. Wan
國立中山大學	2007-10	Adolescents’reply intent for sexual self-disclosure in cyberspace:Gender differences and effects of anonymity and topic intimacy	W. Chiou
國立中山大學	2007-08	Attitudes of faculty members toward teaching online courses: View from dissonance theory	W. Chiou
國立中山大學	2007-07	Attributional judgments of passengers concerning complaint handling in airline service: An application of attribution theory	W. Chiou;C. Yang;C. Wan
國立中山大學	2007-06	Customers’attributional judgments towards complaint handling in airline service: A confirmatory study based on attribution theory	W. Chiou
國立中山大學	2007-06	Psychological correlates of faculty members' attitudes toward teaching online courses	W. Chiou;C. Wan
國立中山大學	2007-04	Psychophysical methods in study of consumers’	M. Chang;W. Chiou
國立中山大學	2007-04	Enhancing faculty members' attitudes toward teaching online courses based on the-less-leads-to-more effect: Collectivism as a moderator	W. Chiou
國立中山大學	2007-03	The motivations of adolescents who are addicted to online games: A cognitive perspective	C. Wan;W. Chiou
國立中山大學	2007-03	The determinants of faculty members' attitudes toward teaching online courses: The perspective of cognitive dissonance	W. Chiou
國立中山大學	2007-01	Is the advertising effect of virtual experience always better or contingent on different travel destination?	C. Wan;S. Tsaur;Y. Chiu;W. Chiou
國立中山大學	2007-01	Self-efficacy, goal setting, attribution and second language achievement among Taiwanese college students	W. Chiou;C. Wan;C. Yang
國立中山大學	2006-12	Teachers’ modeling advantage and their modeling effects on college students’ learning styles and occupational stereotypes: A case of collaborative teaching in technical courses	W. Chiou;C. Yang
國立中山大學	2006-12	Why are adolescents addicted to online gaming?An interview study in Taiwan	C. Wan;W. Chiou
國立中山大學	2006-12	Collectivists’ contingency and autonomy as predictors of buffet preferences among Taiwanese adolescents	W. Chiou
國立中山大學	2006-11	Consumers' contingent use of the duration heuristic in price judgments: Duration-focused versus efficiency-focused services	W. Chiou;C. Wan
國立中山大學	2006-11	The effects of personal responsibility and justification of cost on adolescents' attitude change toward online gaming: Based upon cognitive dissonance	W. Chiou;C. Wan
國立中山大學	2006-10	Psychological correlates of Chinese buffet preferences: Based on the perspective of cultural self-construal	W. Chiou
國立中山大學	2006-10	Differential threshold and psychophysical power function of sweetness sensation: Applied psychophysics and prospect theory on formulating baking products	M. Chang;W. Chiou
國立中山大學	2006-09	Adolescents’ sexual self-disclosure on the Internet: Deindividuation and impression management	W. Chiou
國立中山大學	2006-08	Using cognitive dissonance to enhance faculty members’ attitudes toward teaching online courses	W. Chiou
國立中山大學	2006-07	A further investigation on the motives of online games addiction	W. Chiou;C. Wan
國立中山大學	2006-06	The impact of western culture adoration of the coffee consumption of Taiwan: A case study of Starbucks	Y. Su;W. Chiou;M. Chang
國立中山大學	2006-06	Psychological motives and online games addiction: A test of flow theory and humanistic needs theory for Taiwanese adolescents	C. Wan;W. Chiou
國立中山大學	2006-06	The advertising effect of virtual experience versus brochure on scenic spots: The roles of consumers' cognitive preference and the order effects	C. Wan;W. Chiou;H. Lee
國立中山大學	2006-06	The effects of anxiety and sadness on Travelers' decisions and perceived risk: Mood management as an active process of affect-adjustment (Competitive Paper)	W. Chiou;C. Wan
國立中山大學	2006-05	A confirmatory study on customers' perceptions towards airlines' complaint handling: An attribution approach (Competitive Paper)	W. Chiou
國立中山大學	2006-05	Consumers' preference shift under the deletion of common features with varying attractiveness: An examination of competing explanations (Competitive Paper)	W. Chiou
國立中山大學	2006-04	The dark-side of positive illusions on second language achievements among college students	W. Chiou
國立中山大學	2006-03	Using cognitive dissonance to enhance college faculty's attitude on online courses: The less-leads-to-more effect is contingent upon national character	W. Chiou;C. Wan
國立中山大學	2006-02	Sexual self-disclosure in the cyberspace among Taiwanese adolescents: Gender differences and the interplay of cyberspace and real life	W. Chiou;C. Wan
國立中山大學	2006-01	Second language achievements and positive illusions among Taiwanese college students: Long-term costs should not be neglected	W. Chiou
國立中山大學	2005-12	Mood management and travel references: The Impact of guilt and shame is an active feeling-monitoring process	W. Chiou;C. Wan
國立中山大學	2005-12	Customers' perceptions toward complaint handling in airline service: Based upon Kelly’s attribution theory	W. Chiou;S. Wan;M. Chang
國立中山大學	2005-10	A preliminary study on the motives of online games addiction based on flow theory and two-factor theory	W. Chiou;C. Wan
國立中山大學	2005-07	The dynamic change of self-efficacy in information searching on the Internet	W. Chiou;C. Wan
國立中山大學	2005-05	The differential thresholds and psychological functions of price perception: Applied psychophysics and prospect theory on pricing of baking products	M. Chang;W. Chiou
國立中山大學	2005-05	The effect of privilege status and rationality on attendants' handling complaints and customer's expectations in airline service: A test of cue-arousal theory and weapon effect	W. Chiou;Y. Lin
國立中山大學	2005-05	The contrasting effect of guilt and shame on travel preferences based on the mood-repair hypothesis	W. Chiou
國立中山大學	2005-05	Cultural and the preference for all-you-can-eat cuisine: The impacts of contingency-oriented and constrained autonomy in Chinese	W. Chiou;C. Yang;C. Wan
國立中山大學	2005-03	Is the advertising effect of virtual reality always better: contingent upon different travel destination?	C. Wan;W. Chiou
國立中山大學	2004-10	The effect of canceling common features on consumer's preference shift	W. Chiou
國立中山大學	2004-09	A confirmatory study on self-efficacy, goal setting, attribution, and English achievement in college students: The longitudinal design	W. Chiou;C. Wan;T. Lin
國立中山大學	2003-03	Positive illusions and English achievements in college students: Short-term benefits and long-term costs effect	W. Chiou;C. Wan
國立中山大學	2003-03	A confirmatory study on the impacts of self-efficacy, goal setting, and attribution on English achievement in college students	C. Wan;W. Chiou;T. Lin

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