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Institution Date Title Author
臺大學術典藏 2018-09-10T04:36:34Z Brand Equity or Establishing a New Brand :An Analytic Framework Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU
國立臺灣大學 1993 Brand Equity or Establishing a New Brand: An Analytic Framework Chou, Shan-Yu
國立成功大學 2011 Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services Chen, CF; Myagmarsuren, O
臺大學術典藏 2002 Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry Chou, Shan-Yu; Chou, Shan-Yu
國立臺灣大學 2002 Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry Chou, Shan-Yu
臺大學術典藏 2020-03-06T03:42:44Z Brand Equity: Definition, Valuation, and Equilibrium Efficiency in a Duopolistic Industry SHAN-YU CHOU; 周善瑜(Shan-Yu Chou)
國立政治大學 2001 Brand Evaluation and Its Antecedents of Chinese Internet Portal Sites 魏秉慈; Wei, Ping-Tse
元智大學 2012-07-03 BRAND EXPERIENCE MODEL: EXPLORING THE MODERATORS OF PRODUCT CATEGORY, CHANNEL TYPE AND CONSUMER SHOPPING VALUE Yan-I Chen; Pei TIng Lin
淡江大學 2015-07-20 Brand extension and customer WOM: Evidence from the Sports industry 陳水蓮; Yeh, Yu Ting; Chen, Shui Lien; Tsai, Yi-Fen
淡江大學 2011 Brand extension of switching e-channel brand to offline channel brand 盧瑋婷; Lu, Wei-Ting

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