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Institution	Date	Title	Author
亞洲大學	2011-05	Understanding consumer motives for reading online product reviews: An extended model of the theory of reasoned action.	莊淑惠;Chuang, Shu-Hui;莊淑惠;Chuang, Shu-Hui
亞洲大學	2011.05	Understanding consumer motives for reading online product reviews: An extended model of the theory of reasoned action.	莊淑惠;Chuang, Shu-Hui;莊淑惠;Chuang, Shu-Hui
臺大學術典藏	2022-05-26T04:05:27Z	Understanding Consumer Recommendation Behavior	Wen-Kuo Chen; Heng-Chiang Huang; Seng-Cho T. Chou
朝陽科技大學	2010-01	Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context	陳文國; Chen, Wen-Kuo;Huang, Heng-Chiang;Chou, Seng-Cho T.
國立成功大學	2022-05	Understanding consumer' switching intention toward traceable agricultural products: Push-pull-mooring perspective	Nguyen;Nhung, Thi Hong;Yeh;Quey-Jen;Huang;Ching-Ying
國立中山大學	2002-08-09	Understanding Consumers Attitude Toward Advertising	C.N. Wang; P. Zhang; R. Choi; M.D. Eredita
朝陽科技大學	2020	Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product	Chen, Wen-Kuo;Hung, Pei-Chu;Chen, Cheng-Kun;Pan, Hua-Sheng , Pan Hua-Sheng profile imagePan Hua-Sheng
朝陽科技大學	2020-07	Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product	CHEN, WEN-KUO;HUNG,PEI-CHU;CHEN, CHENG-KUN;PAN,HUA-SHENG
朝陽科技大學	2020-07	Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product	CHEN, WEN-KUO, HUNG,PEI-CHU, CHEN, CHENG-KUN, PAN,HUA-SHENG; 陳文國
朝陽科技大學	2022-06	Understanding Consumers' Purchase Intention and Gift-Giving in Live Streaming Commerce: Findings from SEM and fsQCA	Chen, Wen-Kuo; Chen, Chien-Wen; Silalahi, Andri Dayarana K.; 陳文國

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