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機構 日期 題名 作者
亞洲大學 2009-12 How Consumer Forms the Intention of Reading Online Product Reviews: An Elaboration-Likelihood Perspective. 莊淑惠;Chuang, Shu-Hui;莊淑惠;Chuang, Shu-Hui
亞洲大學 2009.12 How Consumer Forms the Intention of Reading Online Product Reviews: An Elaboration-Likelihood Perspective. 莊淑惠;Chuang, Shu-Hui;莊淑惠;Chuang, Shu-Hui
國立成功大學 2011 How Consumers Respond to the Behavior of Missing a Free Gift Promotion: Inaction Inertia Effect on Products Offered as Free Gifts Liu, Tsung-Chi; Cheng, Ti; Ni, Feng-Yu
義守大學 2015-12 How Consumers’ Ethical Beliefs and Social Consensus affect Opportunistic Behavior and Emotional Experience: A Case study of Cinema Settings Yi-Mu Chen;I-HSIN WANG
中華大學 2012 How Consumers’ Herd Behavior Influences Willingness to Buy in Taiwan Movie Market 趙瑀; Chao, Yu
國立政治大學 2007-01 How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products 張卿卿
國立政治大學 2005-06 How Context-Evoked Affect Influences Responses to High- and Low-Involving Products 張卿卿
亞洲大學 - How Controlling Shareholders Impact on Debt Maturity Structure in Taiwan 李永全
中國文化大學 2015-09 How Coping Resource Reduces Athletes' Burnout in Sport Settings: The Mediating Role of Life Stress 王亭文; 李偉萍; 盧俊宏
國立政治大學 2003-09 How Corporate and Investment Rules Affect Trade in Services – Comment on B. Harris’ ‘Recent Developments in Australian Corporations Law and their Impact on Australian Overseas Trade’ 楊光華

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