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Institution Date Title Author
淡江大學 2019-09-03 Brand diversification and hotel performance in the Texas lodging industry: the moderating effects of ownership and location Kim, Yoo Ri;Lin, Shih-Chuan
元智大學 2015-1-14 Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective Shuling Liao; Colin C. J. Cheng
國立高雄第一科技大學 2014.01 Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective Liao, Shuling;Cheng, Colin C.J.
國立臺灣大學 1994 Brand Equity as Real Option Premium Chou, Shan-Yu
臺大學術典藏 2018-09-10T05:00:35Z Brand Equity as Real Option Premium Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU
亞洲大學 2010 Brand Equity Model of Tourism Destination Lia,Wan-Lin
臺大學術典藏 2018-09-10T04:36:34Z Brand Equity or Establishing a New Brand :An Analytic Framework Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU
國立臺灣大學 1993 Brand Equity or Establishing a New Brand: An Analytic Framework Chou, Shan-Yu
國立成功大學 2011 Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services Chen, CF; Myagmarsuren, O
國立臺灣大學 2002 Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry Chou, Shan-Yu

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