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Institution	Date	Title	Author
國立臺灣海洋大學	2018-12	Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing	Stephen W. Wang; Maxwell K. Hsu; Angeline G. Close; Feng-Ming Tsai
國立臺灣海洋大學	2018-12	Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing Theory	Feng-Ming Tsai; Angeline G. Close; Maxwell K. Hsu; Stephen W. Wang
國立交通大學	2014-12-08T15:21:49Z	Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods	Wang, Yung-Lan; Tzeng, Gwo-Hshiung
淡江大學	2017-07-14	Brand performance analysis in smartphone market using hybrid multi criteria methods	Tsaur, R.C.;Wang, W.Y.
淡江大學	2016/8/17	Brand Performance Analysis in Smartphone Market using MCDM	Tsaur, Ruey-Chyn;Wang, W.Y.
國立政治大學	2015	Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
國立成功大學	2018-07-02	Brand Placement Congruity Familiarity and Repetition Effect on Implicit and Explicit Memory	陶?脩; Taless, Frenks
國立政治大學	2013-07	Brand power index - using principal component analysis	Bei, Lien-Ti;Cheng, Tsung-Chi; 別蓮蒂;鄭宗記
國立政治大學	2013.06	Brand Power Index – Using Principal Component Analysis	別蓮蒂; Bei, Lien-Ti ; Cheng,Tsung-Chi
國立交通大學	2017-04-21T06:55:59Z	Brand relationship between global airline alliances and their member airlines	Chung, Yi-Shih; Feng, Cheng-Min

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