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Institution	Date	Title	Author
國立政治大學	2016	Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes	陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
臺大學術典藏	2020-02-15T03:53:00Z	Brand community identification matters: a dual value-creation routes framework	Chang, C.-W.;Ko, C.-H.;Huang, H.-C.;Wang, S.-J.; Chang, C.-W.; Ko, C.-H.; Huang, H.-C.; Wang, S.-J.; HENGCHIANG HUANG
臺大學術典藏	2020-02-15T03:52:48Z	Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents	Tsai, H.-T.;Huang, H.-C.;Chiu, Y.-L.; Tsai, H.-T.; Huang, H.-C.; Chiu, Y.-L.; HENGCHIANG HUANG
大葉大學	2013-01	Brand counter-extensions for fight-back and appeal strategies	Chang, Kuei-Feng;Yang, Hao-Wei
美和科技大學	2010	Brand Development Strategies–A Case Study of Thanh Cong Securities Joint-Stock Company (TCSC)	鄧光孰
淡江大學	2019-09-03	Brand diversification and hotel performance in the Texas lodging industry: the moderating effects of ownership and location	Kim, Yoo Ri;Lin, Shih-Chuan
元智大學	2015-1-14	Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective	Shuling Liao; Colin C. J. Cheng
國立高雄第一科技大學	2014.01	Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective	Liao, Shuling;Cheng, Colin C.J.
國立臺灣大學	1994	Brand Equity as Real Option Premium	Chou, Shan-Yu
臺大學術典藏	2018-09-10T05:00:35Z	Brand Equity as Real Option Premium	Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU

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