| 國立政治大學 |
2016 |
Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes
|
陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung |
| 臺大學術典藏 |
2020-02-15T03:53:00Z |
Brand community identification matters: a dual value-creation routes framework
|
Chang, C.-W.;Ko, C.-H.;Huang, H.-C.;Wang, S.-J.; Chang, C.-W.; Ko, C.-H.; Huang, H.-C.; Wang, S.-J.; HENGCHIANG HUANG |
| 臺大學術典藏 |
2020-02-15T03:52:48Z |
Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents
|
Tsai, H.-T.;Huang, H.-C.;Chiu, Y.-L.; Tsai, H.-T.; Huang, H.-C.; Chiu, Y.-L.; HENGCHIANG HUANG |
| 大葉大學 |
2013-01 |
Brand counter-extensions for fight-back and appeal strategies
|
Chang, Kuei-Feng;Yang, Hao-Wei |
| 美和科技大學 |
2010 |
Brand Development Strategies–A Case Study of Thanh Cong Securities Joint-Stock Company (TCSC)
|
鄧光孰 |
| 淡江大學 |
2019-09-03 |
Brand diversification and hotel performance in the Texas lodging industry: the moderating effects of ownership and location
|
Kim, Yoo Ri;Lin, Shih-Chuan |
| 元智大學 |
2015-1-14 |
Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective
|
Shuling Liao; Colin C. J. Cheng |
| 國立高雄第一科技大學 |
2014.01 |
Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective
|
Liao, Shuling;Cheng, Colin C.J. |
| 國立臺灣大學 |
1994 |
Brand Equity as Real Option Premium
|
Chou, Shan-Yu |
| 臺大學術典藏 |
2018-09-10T05:00:35Z |
Brand Equity as Real Option Premium
|
Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 亞洲大學 |
2010 |
Brand Equity Model of Tourism Destination
|
Lia,Wan-Lin |
| 臺大學術典藏 |
2018-09-10T04:36:34Z |
Brand Equity or Establishing a New Brand :An Analytic Framework
|
Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 國立臺灣大學 |
1993 |
Brand Equity or Establishing a New Brand: An Analytic Framework
|
Chou, Shan-Yu |
| 國立成功大學 |
2011 |
Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services
|
Chen, CF; Myagmarsuren, O |
| 臺大學術典藏 |
2002 |
Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry
|
Chou, Shan-Yu; Chou, Shan-Yu |
| 國立臺灣大學 |
2002 |
Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry
|
Chou, Shan-Yu |
| 臺大學術典藏 |
2020-03-06T03:42:44Z |
Brand Equity: Definition, Valuation, and Equilibrium Efficiency in a Duopolistic Industry
|
SHAN-YU CHOU; 周善瑜(Shan-Yu Chou) |
| 國立政治大學 |
2001 |
Brand Evaluation and Its Antecedents of Chinese Internet Portal Sites
|
魏秉慈; Wei, Ping-Tse |
| 元智大學 |
2012-07-03 |
BRAND EXPERIENCE MODEL: EXPLORING THE MODERATORS OF PRODUCT CATEGORY, CHANNEL TYPE AND CONSUMER SHOPPING VALUE
|
Yan-I Chen; Pei TIng Lin |
| 淡江大學 |
2015-07-20 |
Brand extension and customer WOM: Evidence from the Sports industry
|
陳水蓮; Yeh, Yu Ting; Chen, Shui Lien; Tsai, Yi-Fen |
| 淡江大學 |
2011 |
Brand extension of switching e-channel brand to offline channel brand
|
盧瑋婷; Lu, Wei-Ting |
| 淡江大學 |
2012 |
Brand extension: using parent brand personality as leverage
|
Angelina Nhat Hanh Le, Cheng, Julian Ming Sung, Lee, Yueh Hua; 李月華; 陳梅霞; Jain, Megha |
| 國立政治大學 |
2011 |
BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS
|
Tsai, Meng-Chun;Bei, Lien-Ti;Monroe, Kent B.;Lou, Yung-Chien; 蔡孟君;別蓮蒂;樓永堅 |
| 亞洲大學 |
2011.08 |
Brand Franchise and Tourist’s purchase intentions in Tourism Destination – The Moderating Effects of Destination Familiarity
|
林宜欣;Lin, Yi-Hsin |
| 東海大學 |
2010-10 |
Brand Growth Strategies for Asian Companies
|
郭炳宏; 吳佳豪; Kuo, Ping-Hong; Wu, Chia-Hao |
