| 國立政治大學 |
2016 |
Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes
|
陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung |
| 臺大學術典藏 |
2020-02-15T03:53:00Z |
Brand community identification matters: a dual value-creation routes framework
|
Chang, C.-W.;Ko, C.-H.;Huang, H.-C.;Wang, S.-J.; Chang, C.-W.; Ko, C.-H.; Huang, H.-C.; Wang, S.-J.; HENGCHIANG HUANG |
| 臺大學術典藏 |
2020-02-15T03:52:48Z |
Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents
|
Tsai, H.-T.;Huang, H.-C.;Chiu, Y.-L.; Tsai, H.-T.; Huang, H.-C.; Chiu, Y.-L.; HENGCHIANG HUANG |
| 大葉大學 |
2013-01 |
Brand counter-extensions for fight-back and appeal strategies
|
Chang, Kuei-Feng;Yang, Hao-Wei |
| 美和科技大學 |
2010 |
Brand Development Strategies–A Case Study of Thanh Cong Securities Joint-Stock Company (TCSC)
|
鄧光孰 |
| 淡江大學 |
2019-09-03 |
Brand diversification and hotel performance in the Texas lodging industry: the moderating effects of ownership and location
|
Kim, Yoo Ri;Lin, Shih-Chuan |
| 元智大學 |
2015-1-14 |
Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective
|
Shuling Liao; Colin C. J. Cheng |
| 國立高雄第一科技大學 |
2014.01 |
Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective
|
Liao, Shuling;Cheng, Colin C.J. |
| 國立臺灣大學 |
1994 |
Brand Equity as Real Option Premium
|
Chou, Shan-Yu |
| 臺大學術典藏 |
2018-09-10T05:00:35Z |
Brand Equity as Real Option Premium
|
Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 亞洲大學 |
2010 |
Brand Equity Model of Tourism Destination
|
Lia,Wan-Lin |
| 臺大學術典藏 |
2018-09-10T04:36:34Z |
Brand Equity or Establishing a New Brand :An Analytic Framework
|
Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 國立臺灣大學 |
1993 |
Brand Equity or Establishing a New Brand: An Analytic Framework
|
Chou, Shan-Yu |
| 國立成功大學 |
2011 |
Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services
|
Chen, CF; Myagmarsuren, O |
| 臺大學術典藏 |
2002 |
Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry
|
Chou, Shan-Yu; Chou, Shan-Yu |
| 國立臺灣大學 |
2002 |
Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry
|
Chou, Shan-Yu |
| 臺大學術典藏 |
2020-03-06T03:42:44Z |
Brand Equity: Definition, Valuation, and Equilibrium Efficiency in a Duopolistic Industry
|
SHAN-YU CHOU; 周善瑜(Shan-Yu Chou) |
| 國立政治大學 |
2001 |
Brand Evaluation and Its Antecedents of Chinese Internet Portal Sites
|
魏秉慈; Wei, Ping-Tse |
| 元智大學 |
2012-07-03 |
BRAND EXPERIENCE MODEL: EXPLORING THE MODERATORS OF PRODUCT CATEGORY, CHANNEL TYPE AND CONSUMER SHOPPING VALUE
|
Yan-I Chen; Pei TIng Lin |
| 淡江大學 |
2015-07-20 |
Brand extension and customer WOM: Evidence from the Sports industry
|
陳水蓮; Yeh, Yu Ting; Chen, Shui Lien; Tsai, Yi-Fen |
| 淡江大學 |
2011 |
Brand extension of switching e-channel brand to offline channel brand
|
盧瑋婷; Lu, Wei-Ting |
| 淡江大學 |
2012 |
Brand extension: using parent brand personality as leverage
|
Angelina Nhat Hanh Le, Cheng, Julian Ming Sung, Lee, Yueh Hua; 李月華; 陳梅霞; Jain, Megha |
| 國立政治大學 |
2011 |
BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS
|
Tsai, Meng-Chun;Bei, Lien-Ti;Monroe, Kent B.;Lou, Yung-Chien; 蔡孟君;別蓮蒂;樓永堅 |
| 亞洲大學 |
2011.08 |
Brand Franchise and Tourist’s purchase intentions in Tourism Destination – The Moderating Effects of Destination Familiarity
|
林宜欣;Lin, Yi-Hsin |
| 東海大學 |
2010-10 |
Brand Growth Strategies for Asian Companies
|
郭炳宏; 吳佳豪; Kuo, Ping-Hong; Wu, Chia-Hao |
| 國立臺灣科技大學 |
2011 |
Brand image strategy affects brand equity after M&A
|
Lee, H.M.;Lee, C.C.;Wu, C.C. |
| 臺大學術典藏 |
2022-03-14T23:44:57Z |
Brand interchangeability of pepsinogen tests in the real-world setting after eradication of Helicobacter pylori: a community-based study
|
TSUNG-HSIEN CHIANG; Chen, Yen Nien; Chen, Yi Ru; Tseng, Yu Hua; Shieh, Chun Fu; Liu, Cheng Ying; HAN-MO CHIU; Chiang, Hung; CHIA-TUNG SHUN; MING-SHIANG WU; Lin, Jaw Town; YI-CHIA LEE |
| 臺大學術典藏 |
2022-05-17T02:35:24Z |
Brand interchangeability of pepsinogen tests in the real-world setting after eradication of Helicobacter pylori: a community-based study
|
Chiang, Tsung-Hsien; Chen, Yen-Nien; Chen, Yi-Ru; Tseng, Yu-Hua; Shieh, Chun-Fu; Liu, Cheng-Ying; Chiu, Han-Mo; Chiang, Hung; CHIA-TUNG SHUN; Wu, Ming-Shiang; Lin, Jaw-Town; Lee, Yi-Chia |
| 臺大學術典藏 |
2022-07-05T06:03:10Z |
Brand interchangeability of pepsinogen tests in the real-world setting after eradication of Helicobacter pylori: a community-based study
|
TSUNG-HSIEN CHIANG; Chen, Yen-Nien; Chen, Yi-Ru; Tseng, Yu-Hua; Shieh, Chun-Fu; Liu, Cheng-Ying; Chiu, Han-Mo; Chiang, Hung; Shun, Chia-Tung; Wu, Ming-Shiang; Lin, Jaw-Town; Lee, Yi-Chia |
| 臺大學術典藏 |
2022-08-01T02:10:17Z |
Brand interchangeability of pepsinogen tests in the real-world setting after eradication of Helicobacter pylori: a community-based study
|
Chiang, Tsung-Hsien; YEN-NIEN CHEN; Chen, Yi-Ru; Tseng, Yu-Hua; Shieh, Chun-Fu; Liu, Cheng-Ying; Chiu, Han-Mo; Chiang, Hung; Shun, Chia-Tung; Wu, Ming-Shiang; Lin, Jaw-Town; Lee, Yi-Chia |
| 臺大學術典藏 |
2022-09-07T06:49:30Z |
Brand interchangeability of pepsinogen tests in the real-world setting after eradication of Helicobacter pylori: a community-based study
|
Chiang T.-H.; Chen Y.-N.; Chen Y.-R.; Tseng Y.-H.; Shieh C.-F.; Liu C.-Y.; Chiu H.-M.; Chiang H.; Shun C.-T.; Wu M.-S.; Lin J.-T.; YI-CHIA LEE |
| 臺大學術典藏 |
2022-09-07T07:41:05Z |
Brand interchangeability of pepsinogen tests in the real-world setting after eradication of Helicobacter pylori: a community-based study
|
Chiang T.-H.; Chen Y.-N.; Chen Y.-R.; Tseng Y.-H.; Shieh C.-F.; Liu C.-Y.; HAN-MO CHIU; Chiang H.; Shun C.-T.; Wu M.-S.; Lin J.-T.; Lee Y.-C. |
| 南台科技大學 |
2020-05 |
Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude
|
Kuo-Ning Liu;Clark Hu;Meng-Chen Lin;Tung-I Tsai;Qu Xiao |
| 臺大學術典藏 |
2022-05-30T07:09:17Z |
Brand loyalties in designer luxury and fast fashion co-branding alliances
|
Shen B., Choi T.-M., Chow P.-S.; Shen B.; Choi T.-M.; Chow P.-S.; TSAN MING CHOI |
| 淡江大學 |
2006 |
Brand loyalty for young adult consumers in high-tech market
|
林益如; Lin, Yi-ju |
| 國立臺灣海洋大學 |
2018-12 |
Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing
|
Stephen W. Wang; Maxwell K. Hsu; Angeline G. Close; Feng-Ming Tsai |
| 國立臺灣海洋大學 |
2018-12 |
Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing Theory
|
Feng-Ming Tsai; Angeline G. Close; Maxwell K. Hsu; Stephen W. Wang |
| 國立交通大學 |
2014-12-08T15:21:49Z |
Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods
|
Wang, Yung-Lan; Tzeng, Gwo-Hshiung |
| 淡江大學 |
2017-07-14 |
Brand performance analysis in smartphone market using hybrid multi criteria methods
|
Tsaur, R.C.;Wang, W.Y. |
| 淡江大學 |
2016/8/17 |
Brand Performance Analysis in Smartphone Market using MCDM
|
Tsaur, Ruey-Chyn;Wang, W.Y. |
| 國立政治大學 |
2015 |
Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism
|
陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 國立成功大學 |
2018-07-02 |
Brand Placement Congruity Familiarity and Repetition Effect on Implicit and Explicit Memory
|
陶?脩; Taless, Frenks |
| 國立政治大學 |
2013-07 |
Brand power index - using principal component analysis
|
Bei, Lien-Ti;Cheng, Tsung-Chi; 別蓮蒂;鄭宗記 |
| 國立政治大學 |
2013.06 |
Brand Power Index – Using Principal Component Analysis
|
別蓮蒂; Bei, Lien-Ti ; Cheng,Tsung-Chi |
| 國立交通大學 |
2017-04-21T06:55:59Z |
Brand relationship between global airline alliances and their member airlines
|
Chung, Yi-Shih; Feng, Cheng-Min |
| 元智大學 |
2011-07 |
Brand Relationship Development in E-Government
|
Chih-Ping Chen |
| 淡江大學 |
2011-07 |
Brand Signal Quality of Products in an Asymmetric Online Information Environment: An Experimental Study
|
Tsao, Hsiu-yuan; Pierre Berthon; Leyland F. Pitt; Michael Parent |
| 元智大學 |
2008 |
Brand Slogan Impact on Business Performance
|
王春; Kumar Rituraj |
| 元智大學 |
2010-09 |
Brand story and perceived brand image: Evidence from Taiwan
|
wenyeh Huang |
| 東吳大學 |
2010 |
Brand Value and global bicycle corporation nexus- Evidence from Giant Bicycle
|
謝秀皓; Hsieh, Hsiu-hao |
